BUILDING YOUR REPUTATION WITH INTEGRITY
Reputation Management Consultancy
Our passion for creativity, data-driven insights and unique storytelling sets us apart. We are committed to helping businesses and leaders grow, thrive, navigate communication challenges and enhance their public image effectively and with integrity.
Strong. Honest. Strategic
At Rayne Strategy Group, we believe trust starts with strong, honest and clear communication. That’s why we focus on crafting messages rooted in transparency and integrity. When your communication lines up with your values, people notice. We help you build genuine connections with your audience that last because they’re built on trust.
REPUTATION EARNED THROUGH INTEGRITY.
Our Main Service Offerings
01 Reputation Management
Your reputation is your most valuable asset, shaped by what your audience believes about you, what they expect from you, and what they say about you. It takes years to build but can vanish in an instant.
02 Executive Communication
Executive communication is vital for small business owners and CEOs, facilitating interactions with internal and external audiences. Strong executive positioning boosts brand awareness and aids in a crisis.
03 Crisis Communications
A crisis can vary in scale, from a power failure that interrupts business for a day to a global pandemic. Crises may present warning signs or occur unexpectedly; however, the essential point is to be as prepared as possible.
MEET OUR FOUNDER AND PRINCIPAL
Global Public Relations Strategist | Speaker | Educator
Hello! I’m Jared. I’m a public relations strategist with more than two decades of experience in the industry.
IIn addition to my extensive professional experience, I have served as an adjunct professor at Bowling Green State University in Bowling Green, Ohio, and at Eastern Michigan University in Ypsilanti, Michigan.
I have held significant roles in various professional organizations, including serving as the past chair of the East Central District of the Public Relations Society of America (PRSA) and as a past president of the Northwest Ohio PRSA chapter. I am a founding member and former president of the public relations alumni chapter at Eastern Michigan University, where I was honored as the chapter's Alumnus of the Year in 2009.
I am a member of the Public Relations and Communications Association (PRCA), where I contribute to the religious beliefs workstream. I have also served as co-chair of the International University Advisory Group, a member of the COVID-19 Global Taskforce, and the PR Council. Furthermore, I am a member of The Chartered Institute of Public Relations (CIPR), where I am involved with the International Committee and the World Communications Forum Association (WCFA), where I serve on the Advisory Board. Additionally, I co-founded the #PRethics Community.
⟡ Outstanding Freelancer of the Year - Davos Communications Awards (2025)
⟡ Gold Hermes Creative Award (2025)
⟡ ICCO Global Award (2024)
⟡ Gold Hermes Creative Award (2018)
⟡ Eastern Michigan University Alumnus of the Year (2009)
Client Love
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“Jared is an amazing leader and one of the most focused public relations professionals I've ever met, particularly with respect to his genuine care for his colleagues and for effective, ethical practice of PR. It's been a pleasure to work with someone like Jared who demonstrates on a daily basis a great deal of courage and foresight in doing what's right, even when it's not always popular with political cadres or "powers that be." Any opportunity one might have to work with Jared should be embraced immediately!”
— Mary Beth West, PR strategist, international speaker and leading expert in business ethics, corporate compliance, whistleblower protection and anti-retaliation
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"Any organization that values sound critical thinking, excellent judgment, compelling writing and good humor -- all found in a single public relations professional--would do well to contact Jared. In the few months I have worked with Jared, I have had to edit perhaps a total of two sentences (which is not typical of me). He is enthusiastic about every new assignment; loves to learn new things; and shows an unwavering love of this profession. Anyone lucky enough to work alongside Jared will be rewarded with nearly perfect first drafts and an enthusiasm that's pleasantly contagious.”
— Shelley Spector, founder/director, Museum of PR and president, Spector Communications
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“Rayne Strategy Group helped us put together a Press Release for [Cystic Fibrosis fundraising] trip of ours. With my lack of experience, I knew I needed professional help. Jared was amazing to work with and very knowledgeable. Without him, we wouldn't have gotten the coverage we did. The finalized release was well written, professional, to the point and exactly what we were looking for. Can't thank Jared and his team enough. This will not be the last time we use Rayne Strategy Group for our public relations needs.”
—Taylor Stroop, Meet The Stroops/Sixty Five Apparel
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“Working with Rayne Strategy Group was a game-changer for Driven Foodie Tours. Jared knew exactly how to position our story for maximum impact, and within a short period of time, we had press coverage that brought real visibility and new bookings. We were impressed with the results we received and highly recommend.”
— Elizabeth Valdez, Owner at Driven Foodie Tours - SWFL
WE MAKE A DIFFERENCE
Why Choose Us?
01 Data Driven
We focus on delivering real results by using data to guide our strategies. By tracking the numbers, we ensure that every decision helps our clients reach their goals.
02 Proven Results
We deliver proven results by measuring success at every step and refining strategies for maximum impact. Our track record of award-winning campaigns reflects our commitment.
03 Client First
We put our clients first by deeply understanding their unique needs and goals. Our tailored strategies prioritize their success, ensuring every decision is made with their best interests at heart.