Rayne Strategy Group understands the importance of building communities by creating understanding between diverse groups through two-way dialogue. Our nearly two decades of experience in public relations strategy assists our clients in sharing their story while building trust, managing reputations, weathering crises and finding solutions to all of their public relations needs.
We can assist you in building relationships with the media to increase your potential for gaining coverage and delivering your message to your external audiences.
We can:
Pitch stories to the media
Build media contact lists
Plan press conferences and major announcements
Facilitate group or one-on-one media training
Whether you are a small business owner or CEO of a major corporation you play an important role as a channel of communication for both internal and external audiences. Having a well developed executive communication plan can boost awareness, position the executive as an extensions of the corporate brand and help calm a crisis.
We can:
Develop thought leadership campaigns
Write Speeches
Develop Op-Eds
Internal and external messaging
Your reputation is your most valuable asset and it is determined by what your audience believes about you, expects from you and says about you. It takes years to build and can disappear in seconds. Maintaining and managing your reputation is crucial for success.
We can:
Help with industry leadership positioning
Conduct crisis and issues management
Monitor industry/societal trends that may affect your business
A crisis can range from a power failure that shuts down business for a day to a global pandemic. A crisis may have warning signs or it may happen abruptly but the key is to be as prepared as possible.
We can:
Create or update crisis communication plans
Pre-draft crisis messaging
Conduct spokesperson training
During any legal dispute or adjudicatory process, what you say and do outside of the courtroom is just as important as what happens inside. We can help to management the communication process during litigation .
We can:
Explain your point-of-view
Help explain complex legal issues to the media and public
Create/manage communication in partnership with legal strategy